Connecting the Dots – A CEO’s Guide to Sustainable Business Leadership
By Simon Seebaluck
In a world where change is inevitable and expectations are rising, Connecting the Dots offers a bold new
roadmap for CEOs, CFOs, and business leaders serious about future-proofing their companies—and their
legacies.
This isn’t just another book about climate change or corporate social responsibility.
It’s a strategic guide that bridges the complex world of sustainability, ESG reporting, the circular economy, and financial performance, translating them into real-world, actionable business practices.
Inside the book, you will discover:
- Sustainability is the new business imperative— not a “nice-to-have,” but a competitive advantage.
- How to use the Sustainable Development Goals (SDGs) as a blueprint for growth and leadership.
- Human rights and ethical governance are now essential to building a trusted brand.
- How the circular economy reshapes industries by turning waste into value and innovation.
- A simple, powerful way to understand and manage Scope 1, 2, and 3 emissions—before regulations
force you to. - The secret power of Systems Thinking connects leadership, marketing, operations, and sustainability
into one cohesive strategy. - Mastering ESG reporting and frameworks like GRI, SASB, and TCFD can open doors to investment
and stakeholder trust. - Why green bonds, carbon transition plans, and sustainable finance will define the winners of
tomorrow. - How marketing sustainability with authenticity will turn customers into loyal advocates.
- What are the consequences when companies ignore sustainability, with real-world cautionary tales like
BP and Volkswagen? - How to lead the transformation, embedding sustainability deep into your corporate DNA—
before your competitors do.
Connecting the Dots results from years of business experience, academic study at Cambridge and
Columbia, real-world experimentation, and countless hours of critical thinking, all distilled into a clear,
actionable framework for leaders who have no time to waste.
This is more than a book—it’s a call to action.